Welcome to Once Finger Lakes

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Once O’Clock Club

Welcome to Once O’Clock Club, where every hour is your Happy Hour!

If you love taking a minute to enjoy the moment, supporting local and trying new drinks (or sticking to your favorites), Once O’Clock Club is made for you. Whether you’re into wine, beer, cider, spirits, or gourmet snacks, our carefully curated selection always has something for everybody. And the best part? You get rewarded just for enjoying what you love, at your own pace. Moreover, once you start cashing out your rewards, every day, any time will be Happy Hour time for you!

Here’s How It Works:

Every time you visit, you’re earning points. That’s right—points for every sip, glass, bite, and take-home bottles and merchandise.

What You Get:

  • Points on Everything: Earn 1 point for every $10 spent. Cash points anytime, on anything**. Each point is worth $1, it’s that easy!
    • **Exclusions apply. Points cannot be redeemed towards discounted items promotions or private events.
  • Only at Once Perks: Get VIP access to special events and early access to limited-edition releases.
  • Unlock Exclusive Offers: Not only will you receive special discounts but also tasting bonuses and freebies after a certain number of visits and/or for participating in our seasonal tasting challenges. Check out the current calendar HERE.
  • Birthday Bonus: Celebrate your birthday MONTH with a treat on us.

Why Join?

  • Tons of Choices: Enjoy our everchanging selection by the tasting pour, flights, and glasses. Choose between ~40 thought-provoking wines, 12 craft beers & ciders on tap and 12+ specialty spirits.
  • Simple Structure for Quick Rewards: No minimums, no tiers, no complicated conversions, no nonsense. Everything earns you points. Cash out any amount of points, anytime.
  • Tailored Sips: Whether you want to stick to your favorites or discover your new favorite sip, we always have something for every mood!
  • It’s YOUR Once O’Clock: For some it means enjoying a social afternoon with long lost friends, whereas for others it means learning and challenging themselves while having fun. Or maybe it’s as simple as enjoying a quick me-time treat because you were driving by and deserve it. Regardless of what your Once O’Clock time is, you’ll get rewarded for having a good time. In summary, it’s always going to be Happy Hour for you here!

How do I Join?

Ask us next time you visit. It’ll only take a minute to enroll. Or click the link below and be ready to start enjoying the benefits as soon as you walk through the door.

It’s Once O’Clock, it’s time to sip, kick back and enjoy your moment…

If you are interested in pairing your next tastings with gourmet snacks, then Check out the current Food Menu.